IKEA / Balenciaga
It's not everyday you hear about a world-renowned fashion house copying the design of a blue plastic bag. So when Balenciaga did just that, IKEA put together a swift response - giving customers some “tips” on how to know that their FRAKTA blue bag is the real deal. So if you by any chance happen to pick up a blue $2,145 designer bag instead of its rustling $0.99 source of inspiration by accident - don’t claim that you weren’t informed.

Picked up by world press:
VOGUE, DAZED, Most viewed on ADWEEK, MASHABLE, Pick Of The Day CREATIVITY, CREATIVE REVIEW, HUFFINGTON, GRAZIA, HARPERS BAZAAR, HYPEBEAST, TEENVOGUE, HYPEBEAST, ARCHITECTURAL DIGEST, FORTUNE, ELLE, MARIE CLAIRE, iD, DAILY MAIL, TRENDHUNTER & THE GUARDIAN.

Not only did people engage, they took action – and hacking went mainstream. Even celebrities joined in.

Contact
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